Why do we buy what we buy? Why are we compelled to purchase one brand over another? And why do we find ourselves time and time again with 10 things in our carts at the store when all we really set out for was oranges?

Mass media advertisers make us see what they want, buy what they want, and "consume" what they want, while making us think it is what "we want,"

The key objective of an advertiser or marketer is to create loyalty beyond reason, and to make us consume without knowing why or what we are consuming.